YouTube TV users will see 13% subscription price increase

Google discovered Thursday an $eight month-to-month rate hike on its YouTube TV base plan subscription, making it $72.ninety nine a month. The price had been $sixty four.ninety nine according to month for 3 years, in step with a tweet from YouTube TV.

The alternate applies without delay for the ones newly subscribing to the stay TV streaming provider, in step with Google. It will effect current subscribers in approximately a month.

Google stated it selected to do so "as content material charges have risen, and we maintain to make investments withinside the quality" of YouTube TV. It become because of the "broader upward push of content material charges & now no longer in particular because of our new soccer offerings," TeamYouTube additionally tweeted.

The NFL introduced in December its "Sunday Ticket" subscription provider could flow solely to YouTube TV and YouTube Primetime Channels starting withinside the 2023 season for fanatics withinside the U.S.

Another rate alternate become additionally unveiled Wednesday with the aid of using Google. The 4K Plus add-on bundle for YouTube TV is now $9.ninety nine according to month, making it $10 cheaper, the enterprise stated.

Google rolled out YouTube TV six years ago. In June 2022, it pronounced its overall variety of YouTube TV subscriptions and trials become over five million, in step with Variety.

Alphabet, the discern enterprise of Google, pronounced in early February it generated $76.05 billion in fourth-zone overall revenues, a mild upward push from the $75.33 billion it published withinside the equal length remaining year. Roughly $69.four billion of that overall quarterly sales discern got here from its Google Services segment, which incorporates YouTube. 

Its quarterly internet income, meanwhile, noticed a almost 34% lower year-over-year, going from $20.sixty four billion to $13.sixty two billion.

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